thenewcollections.co.uk

thenewcollections.co.uk is SSL secured

Free website and domain report on thenewcollections.co.uk

Last Updated: 2nd September, 2020 Update Now
Overview

Snoop Summary for thenewcollections.co.uk

This is a free and comprehensive report about thenewcollections.co.uk. The domain thenewcollections.co.uk is currently hosted on a server located in United States with the IP address 104.31.91.53, where the local currency is USD and English is the local language. If thenewcollections.co.uk was to be sold it would possibly be worth $557 USD (based on the daily revenue potential of the website over a 24 month period). Thenewcollections.co.uk receives an estimated 263 unique visitors every day - a decent amount of traffic! This report was last updated 2nd September, 2020.

About thenewcollections.co.uk

Site Preview: thenewcollections.co.uk thenewcollections.co.uk
Title: Home | The New Collections
Description:
Keywords and Tags: beauty, fashion
Related Terms:
Fav Icon:
Age: Over 8 years old
Domain Created: 14th November, 2015
Domain Updated: 19th November, 2016
Domain Expires: 14th November, 2025
Review

Snoop Score

1/5

Valuation

$557 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 5,305,432
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 263
Monthly Visitors: 8,005
Yearly Visitors: 95,995
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $23 USD
Yearly Revenue: $274 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: thenewcollections.co.uk 23
Domain Name: thenewcollections 17
Extension (TLD): couk 4
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 72
Performance 85
Accessibility 68
Best Practices 77
SEO 83
Progressive Web App 48
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
85

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thenewcollections.co.uk. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.7 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 2.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 20 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 90 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.7 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive thenewcollections.co.uk as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
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Stylesheet
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Stylesheet
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Stylesheet
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
625.805
8.443
759.931
9.657
876.906
5.978
882.97
33.865
916.852
36.006
1102.487
6.806
1110.48
17.993
1131.341
6.163
1378.74
176.457
1584.812
21.824
1607.021
5.506
1618.751
6.535
1625.888
32.643
1662.714
29.255
1693.247
8.205
1720.295
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1729.126
25.387
1757.24
5.596
1777.92
33.99
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 48 KiB
Images can slow down the page's load time. Thenewcollections.co.uk should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2018/06/PEPSI-BOOHOO-00-480x480.jpg
72965
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42459
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42268
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40511
4906
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37413
4530
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25524
3091
https://thenewcollections.co.uk/wp-content/uploads/2019/11/06-480x480.jpg
17222
2085
Defer offscreen images — Potential savings of 180 KiB
Time to Interactive can be slowed down by resources on the page. Thenewcollections.co.uk should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2015/12/1530-v2-2024x850.jpg
199272
184511
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thenewcollections.co.uk should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thenewcollections.co.uk should consider minifying JS files.
Remove unused CSS — Potential savings of 48 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thenewcollections.co.uk should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
28991
28991
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
22580
20645
Remove unused JavaScript — Potential savings of 130 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
116751
59606
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77975
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69768
32812
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 122 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2015/12/1530-v2-2024x850.jpg
199272
56840
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180762
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32692
11632
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27719
9117
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 510 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Thenewcollections.co.uk should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://thenewcollections.co.uk/
0
https://thenewcollections.co.uk/
190
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thenewcollections.co.uk should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,446 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2015/12/1530-v2-2024x850.jpg
199852
https://thenewcollections.co.uk/wp-content/uploads/2015/12/DD-banner-2024x850.jpg
181342
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
116751
https://s7.addthis.com/static/layers.33f5b85045a5f2308467.js
77975
https://thenewcollections.co.uk/wp-content/uploads/2018/06/PEPSI-BOOHOO-00-480x480.jpg
73544
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/fonts/font-awesome/fontawesome-webfont.woff2?v=4.3.0
65040
https://thenewcollections.co.uk/wp-content/uploads/2019/08/SKULLCANDY-INDY-000-480x480.jpg
43037
https://thenewcollections.co.uk/wp-content/uploads/2018/08/1500-lookbook-00-480x480.jpg
42846
https://thenewcollections.co.uk/wp-content/uploads/2018/01/NY-00-480x480.jpg
41089
https://thenewcollections.co.uk/wp-content/uploads/2020/08/KARL-KANI-AW20-00-480x480.jpg
37992
Avoids an excessive DOM size — 334 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
334
Maximum DOM Depth
13
Maximum Child Elements
20
Avoid chaining critical requests — 19 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thenewcollections.co.uk should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 1 user timing
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1702.726
JavaScript execution time — 0.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thenewcollections.co.uk/
151.036
8.604
1.33
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
119.616
96.494
6.924
Unattributable
117.104
3.784
0.195
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
99.977
62.254
1.613
https://s.skimresources.com/js/68388X1544582.skimlinks.js?ver=1.0.9
64.228
44.964
2.548
Minimizes main-thread work — 0.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
324.871
Other
132.41
Style & Layout
119.287
Rendering
71.987
Script Parsing & Compilation
31.069
Parse HTML & CSS
28.113
Garbage Collection
5.549
Keep request counts low and transfer sizes small — 64 requests • 1,446 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
64
1480631
Image
23
811890
Script
15
313813
Font
7
260274
Stylesheet
3
54282
Document
3
31599
Other
13
8773
Media
0
0
Third-party
34
479779
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
223519
0
202875
0
28514
0
19606
0
1775
0
1420
0
1358
0
712
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00051494275940042
0.00048243162497361
div
0.00038499517338629
0.00027152937520286
div
0.00022677001021167
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thenewcollections.co.uk/wp-includes/js/masonry.min.js?ver=3.3.2
2710
88

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 1.6 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.1 s
The timing of the largest text or image that is painted.

Opportunities

Eliminate render-blocking resources — Potential savings of 500 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thenewcollections.co.uk should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/xnq0zpw.js
7306
270
https://thenewcollections.co.uk/wp-content/plugins/acf-form-builder/styles/css/form.css?ver=0.1
2711
70
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
28991
270
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
22580
230
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
33535
270
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4465
150
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/js/plugins/modernizr.js?ver=1.0.9
2627
150

Diagnostics

Serve static assets with an efficient cache policy — 16 resources found
Thenewcollections.co.uk can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.skimresources.com/?provider_id=9c16789bd47bfb81eec56645c6acca34&skim_mapping=true
0
323
https://p.skimresources.com/?provider_id=9df92b1dea9988a5786e873d2fa6e9c6&skim_mapping=true
0
323
https://p.skimresources.com/px.gif?ch=1&rn=8.012275909482616
0
323
https://p.skimresources.com/px.gif?ch=2&rn=8.012275909482616
0
323
https://t.skimresources.com/api/v2/robots.txt?__skimjs_preflight__please_ignore__=true&rnd=0.8198372221398524
0
195
https://v1.addthisedge.com/live/boost/ra-568ae52e0a0e5c6b/_ate.track.config_resp
60000
783
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
600000
116751
https://use.typekit.net/xnq0zpw.js
600000
7306
https://s.skimresources.com/js/68388X1544582.skimlinks.js?ver=1.0.9
3600000
23137
https://www.google-analytics.com/analytics.js
7200000
18966
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
42829000
1420
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/fonts/font-awesome/fontawesome-webfont.woff2?v=4.3.0
172800000
65040
https://p.typekit.net/p.gif?s=1&k=xnq0zpw&ht=tk&h=thenewcollections.co.uk&f=139.140.171.175.176.5474&a=1682728&js=1.19.4&app=typekit&e=js&_=1599037340168
604800000
335
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
2592000000
28991
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
2592000000
22580
https://thenewcollections.co.uk/wp-content/plugins/acf-form-builder/styles/css/form.css?ver=0.1
2592000000
2711
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/fonts/font-awesome/fontawesome-webfont.woff2?v=4.3.0
179.91999999504
https://use.typekit.net/af/79dcc1/00000000000000003b9ad071/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
25.378000020282
https://use.typekit.net/af/1f1809/00000000000000003b9ad068/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
25.894000020344
https://use.typekit.net/af/2fda72/00000000000000003b9ad073/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n1&v=3
26.558000012301
https://use.typekit.net/af/3a907b/00000000000000003b9ad069/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
16.689000010956
https://use.typekit.net/af/a1fff6/00000000000000003b9ad076/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
29.772000008961
https://use.typekit.net/af/73a9c8/00000000000000003b9ad075/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
24.187000002712
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
line: 0
68

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thenewcollections.co.uk. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thenewcollections.co.uk may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Thenewcollections.co.uk may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

`[id]` attributes on active, focusable elements are not unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Failing Elements
Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
77

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thenewcollections.co.uk should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thenewcollections.co.uk/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thenewcollections.co.uk. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenewcollections.co.uk on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
48

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thenewcollections.co.uk. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenewcollections.co.uk on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thenewcollections.co.uk/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 57
Accessibility 68
Best Practices 69
SEO 86
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on mobile
57

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for thenewcollections.co.uk. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 220 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Estimated Input Latency — 30 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive thenewcollections.co.uk as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
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Stylesheet
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
521.554
8.046
619.821
6.595
730.731
6.174
736.994
24.364
761.37
36.661
896.967
17.424
914.649
162.847
1094.936
5.27
1105.551
20.129
1129.154
13.257
1151.692
19.488
1171.191
6.41
1185.601
20.254
1208.897
19.529
1243.301
6.781
1250.181
22.964
1295.036
30.618
1330.071
5.695
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Thenewcollections.co.uk should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Thenewcollections.co.uk should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Thenewcollections.co.uk should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Thenewcollections.co.uk should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 480 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Thenewcollections.co.uk should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
(Start) http://thenewcollections.co.uk/
0
https://thenewcollections.co.uk/
630
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Thenewcollections.co.uk should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 1,569 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2015/12/1530-v2-2024x850.jpg
199861
https://thenewcollections.co.uk/wp-content/uploads/2015/12/DD-banner-2024x850.jpg
181351
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
116751
https://s7.addthis.com/static/layers.33f5b85045a5f2308467.js
77975
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73553
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65040
https://thenewcollections.co.uk/wp-content/uploads/2019/10/sub-test-01.jpg
58076
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47212
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43046
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42855
Avoids an excessive DOM size — 334 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
334
Maximum DOM Depth
13
Maximum Child Elements
20
Avoid chaining critical requests — 19 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Thenewcollections.co.uk should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 1 user timing
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1225.136
JavaScript execution time — 1.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://thenewcollections.co.uk/
687.76
25.272
4.7
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
421.968
343.952
25.76
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
341.212
243.62
6.644
Unattributable
329.272
13.608
0.604
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240.868
170.732
10.668
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141.152
114.236
15.616
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93.484
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20.632
https://www.google-analytics.com/analytics.js
92.728
78
4.484
Keep request counts low and transfer sizes small — 64 requests • 1,569 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
64
1606343
Image
23
937569
Script
15
313813
Font
7
260274
Stylesheet
3
54282
Document
3
31568
Other
13
8837
Media
0
0
Third-party
34
479854
Minimize third-party usage — Third-party code blocked the main thread for 240 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
223519
211.14
19606
22.396
28542
10
202875
0
1806
0
1420
0
1374
0
712
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
div
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 6 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/js/min/app.js?ver=1.0.9
9510
326
https://s7.addthis.com/static/layers.33f5b85045a5f2308467.js
7380
122
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
6420
97
https://www.google-analytics.com/analytics.js
2340
81
https://thenewcollections.co.uk/
1125
73
https://thenewcollections.co.uk/
630
70

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 2.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 5.3 s
The time taken for the page contents to be visibly populated.

Other

First Meaningful Paint — 2.7 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 5212 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Remove unused CSS — Potential savings of 49 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Thenewcollections.co.uk should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
28991
28991
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
22580
20914
Remove unused JavaScript — Potential savings of 130 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
116751
59499
https://s7.addthis.com/static/layers.33f5b85045a5f2308467.js
77975
40983
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
69768
32812

Diagnostics

Minimize main-thread work — 2.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1159.096
Other
477.148
Style & Layout
432.504
Rendering
246.008
Script Parsing & Compilation
120.88
Parse HTML & CSS
101.5
Garbage Collection
17.544

Metrics

Largest Contentful Paint — 7.4 s
The timing of the largest text or image that is painted.
Time to Interactive — 8.5 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 7.2 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 330 ms
Users could experience a delay when interacting with the page.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,690 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Thenewcollections.co.uk should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://use.typekit.net/xnq0zpw.js
7306
930
https://thenewcollections.co.uk/wp-content/plugins/acf-form-builder/styles/css/form.css?ver=0.1
2711
180
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
28991
1230
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
22580
1080
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
33535
1230
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
4465
630
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/js/plugins/modernizr.js?ver=1.0.9
2627
480
Serve images in next-gen formats — Potential savings of 178 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://thenewcollections.co.uk/wp-content/uploads/2015/12/1530-v2-2024x850.jpg
199272
56840
https://thenewcollections.co.uk/wp-content/uploads/2015/12/DD-banner-2024x850.jpg
180762
47614
https://thenewcollections.co.uk/wp-content/uploads/2019/10/sub-test-01.jpg
57498
17956
https://thenewcollections.co.uk/wp-content/uploads/2019/12/M1500NEN-900x900.jpg
40047
13933
https://thenewcollections.co.uk/wp-content/uploads/2019/11/06-900x900.jpg
46634
12698
https://thenewcollections.co.uk/wp-content/uploads/2019/12/06-900x900.jpg
40940
12294
https://thenewcollections.co.uk/wp-content/uploads/2019/08/DD-snoop-dogg-00-480x480.jpg
32692
11632
https://thenewcollections.co.uk/wp-content/uploads/2020/07/DD-out-00-480x480.jpg
27719
9117

Diagnostics

Serve static assets with an efficient cache policy — 16 resources found
Thenewcollections.co.uk can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://p.skimresources.com/?provider_id=bffb91e543ccf788c589c6132afe9e24&skim_mapping=true
0
323
https://p.skimresources.com/?provider_id=c4058ddde2a1a260b3e61e1d6dfaf138&skim_mapping=true
0
323
https://p.skimresources.com/px.gif?ch=1&rn=9.340653811718287
0
323
https://p.skimresources.com/px.gif?ch=2&rn=9.340653811718287
0
323
https://t.skimresources.com/api/v2/robots.txt?__skimjs_preflight__please_ignore__=true&rnd=0.878596892186567
0
195
https://v1.addthisedge.com/live/boost/ra-568ae52e0a0e5c6b/_ate.track.config_resp
60000
783
https://s7.addthis.com/js/300/addthis_widget.js?ver=1.0.9
600000
116751
https://use.typekit.net/xnq0zpw.js
600000
7306
https://s.skimresources.com/js/68388X1544582.skimlinks.js?ver=1.0.9
3600000
23137
https://www.google-analytics.com/analytics.js
7200000
18966
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
50150000
1420
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/fonts/font-awesome/fontawesome-webfont.woff2?v=4.3.0
172800000
65040
https://p.typekit.net/p.gif?s=1&k=xnq0zpw&ht=tk&h=thenewcollections.co.uk&f=139.140.171.175.176.5474&a=1682728&js=1.19.4&app=typekit&e=js&_=1599037356258
604800000
335
https://thenewcollections.co.uk/wp-includes/css/dashicons.min.css?ver=4.7.5
2592000000
28991
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/stylesheets/css/app.css?ver=1.0.9
2592000000
22580
https://thenewcollections.co.uk/wp-content/plugins/acf-form-builder/styles/css/form.css?ver=0.1
2592000000
2711
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://thenewcollections.co.uk/wp-content/themes/the-new-collection/fonts/font-awesome/fontawesome-webfont.woff2?v=4.3.0
264.22799983993
https://use.typekit.net/af/79dcc1/00000000000000003b9ad071/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
25.675999931991
https://use.typekit.net/af/1f1809/00000000000000003b9ad068/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
25.121999904513
https://use.typekit.net/af/2fda72/00000000000000003b9ad073/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n1&v=3
18.914999905974
https://use.typekit.net/af/3a907b/00000000000000003b9ad069/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
81.457000225782
https://use.typekit.net/af/a1fff6/00000000000000003b9ad076/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
85.431999992579
https://use.typekit.net/af/73a9c8/00000000000000003b9ad075/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n3&v=3
86.484000086784
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://thenewcollections.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
line: 0
68

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of thenewcollections.co.uk. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Thenewcollections.co.uk may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Thenewcollections.co.uk may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

`[id]` attributes on active, focusable elements are not unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Failing Elements
Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements

Names and labels

Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
69

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that thenewcollections.co.uk should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.12.4
WordPress
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thenewcollections.co.uk/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://thenewcollections.co.uk/wp-content/uploads/2019/10/sub-test-01.jpg
274 x 143
274 x 142
720 x 376
https://thenewcollections.co.uk/wp-content/uploads/2015/12/pre-launch-logo.jpg
300 x 32
300 x 32
788 x 84
86

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for thenewcollections.co.uk. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenewcollections.co.uk on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of thenewcollections.co.uk. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of thenewcollections.co.uk on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://thenewcollections.co.uk/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.31.91.53
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 18th August, 2020
Valid To: 18th August, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 2543577675573430571695158914481501795
Serial Number (Hex): 01E9E00FCD6D095E8D857E3521E9B663
Valid From: 18th August, 2024
Valid To: 18th August, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl

Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Aug 18 06:48:40.138 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:BD:9D:11:BE:B7:AE:CB:39:80:3F:5D:
23:9B:65:67:53:C0:FC:86:08:29:10:10:A9:40:80:C7:
26:FC:D4:E5:4C:02:21:00:E4:8A:70:01:D1:1D:F4:3A:
1B:33:C9:C5:77:5B:88:B0:37:31:AC:6B:B6:18:52:2B:
15:4B:40:6F:74:60:2A:DC
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Aug 18 06:48:40.134 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:63:74:3D:EF:41:58:38:A4:1C:A5:F1:69:
AE:1C:04:9B:C9:D3:C6:CD:D8:F8:C6:C1:E2:85:FB:61:
26:D2:70:25:02:21:00:87:67:B2:66:16:E0:BA:9A:2F:
E5:F1:E2:BF:55:32:B9:2D:64:24:8F:EB:E9:9A:BB:48:
BF:F4:79:0A:DC:36:27
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.thenewcollections.co.uk
DNS:thenewcollections.co.uk
DNS:sni.cloudflaressl.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 2nd September, 2020
Content-Type: text/html; charset=UTF-8
Expires: 19th November, 1981
Cache-Control: no-store, no-cache, must-revalidate
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
Pragma: no-cache
X-UA-Compatible: IE=edge,chrome=1
Vary: Accept-Encoding
X-Varnish: 131804273
Age: 0
X-Cache: MISS
CF-Cache-Status: DYNAMIC
cf-request-id: 04efa67c2f0000c5dc1d821200000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
CF-RAY: 5cc60d0d1bacc5dc-EWR

Whois Lookup

Created: 14th November, 2015
Changed: 19th November, 2016
Expires: 14th November, 2025
Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk
Relevant dates:
Status:
Nameservers: donald.ns.cloudflare.com
jamie.ns.cloudflare.com
Full Whois:
Domain name:
thenewcollections.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 14-Nov-2015

Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk

Relevant dates:
Registered on: 14-Nov-2015
Expiry date: 14-Nov-2025
Last updated: 19-Nov-2016

Registration status:
Registered until expiry date.

Name servers:
donald.ns.cloudflare.com
jamie.ns.cloudflare.com

WHOIS lookup made at 10:02:16 02-Sep-2020

--
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for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2020.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

Nameservers

Name IP Address
donald.ns.cloudflare.com 108.162.193.158
jamie.ns.cloudflare.com 172.64.32.168
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Domain Valuation Snoop Score
0/5

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